WHERE SHUFFLL FITS / YOUR CUSTOMER LIFECYCLE
Your customer journey.
Now with video.
From the first signal to the next chapter, bring personalized video into the moments your customer systems already understand.
THE CUSTOMER MOVES. THE STORY FOLLOWS.
Meet them at
the right moment.
Follow the relationship from first interest to a fresh reason to return. Select a moment to see where video fits.
Account created
Make the next step feel personal.
Welcome touchpointA welcome to their world
Introduce the brand through the interests they shared.
Email / customer portal
Your configured channel carries the video into the conversation.
Explore the connectionsIllustrative journey recipes. Your events, audience rules and configured delivery determine which moments run.
YOUR STACK. A NEW CREATIVE LAYER.
The journey stays yours.
The video becomes personal.
Connect the systems that know your customer to the platform that makes their video. Let configured workflows carry the repeatable steps.
Your customer systems
CRM · Commerce · Booking · Application
Events + recipient context
Your delivery stack
Email · SMS links · Web · App
The channel you configureRead generation results through the API. Connect workspace export outcomes through documented webhooks.
Export event guideDesign once. Adapt for the moment.
Prepare brand, scenes and audience variations. Reuse that foundation as customer context changes.
From customer signal to video output.
Your application or automation supplies the context, requests supported operations and handles the result.
Bring video into the journey you run.
Use the returned output in your messaging stack, or the supported delivery configured for your workspace.
Integration architecture example. API and MCP V1 produce fixed video; recipient records do not personalize rendered media. Personalization uses a separately verified workspace workflow. API V1 does not send messages or manage webhook subscriptions. See API scope
RIGHT PEOPLE. RIGHT TIMING.
Automated steps.
Deliberate decisions.
Manage recipients, scheduled delivery and eligibility together, with clear outcomes to follow.
Audience & eligibility
Choose who belongs in the moment and which default applies when a signal is missing.
Timing & readiness
Connect an event or schedule through the supported workflow. Review representative output before rollout.
Outcomes & measurement
Keep generation, sending and delivery distinct. Agree on a conversion baseline and measurement window.
Automation in your stack
What starts an automated video moment?+
Your CRM, commerce platform or application supplies a customer event and recipient context. Your integration maps that context to a prepared campaign and invokes the supported API operations, or uses MCP through a compatible assistant. The journey examples show integration recipes, not pre-installed connectors.
How does video return to our existing workflow?+
Read generation status and results through the API and use the output in your delivery stack. Workspace export webhooks can notify configured workflows about export outcomes. The fixed-video API V1 does not send messages or manage webhook subscriptions.
Planning the customer moment
Which journeys can use personalized video?+
Welcome stories, product discovery, loyalty moments and other audience-specific campaigns can connect the creative to a customer’s place in the journey.
Does a schedule make every recipient eligible?+
No. Readiness, recipient eligibility and the configured delivery channel still matter. A schedule does not override the recipient’s eligibility.
Reading the outcomes
Is a generated video the same as a delivered message?+
No. Generation, provider acceptance and confirmed delivery are separate outcomes. Inspect each available state for the recipient and campaign.
How should we measure campaign improvement?+
Agree on a baseline, audience, channel, conversion definition and measurement window before the pilot. Compare outcomes using your own controlled campaign evidence.