PERSONALIZATION / THE AUDIENCE LAB

Personal is more
than a first name.

Interests. Behaviors. Audience segments. Use the signals that matter to shape the scene, the voice and the message.

CHOOSE AN INTEREST. SEE WHAT CHANGES.

THE DECISIONILLUSTRATIVE EXAMPLE

AlexInterest: Travel

Interest matched

Creative layer	Default	For Alex
Opening scene	Brand introduction	Coastal getaway
Voice direction	Warm & welcoming	Warm & inspiring
Message	Discover something you’ll love.	Your next chapter starts here.
Next step	Explore what’s new	Explore the escape

Interest = travel → choose the matching creative. The brand foundation stays the same.

THE RECIPIENT’S STORYEXAMPLE

ToAlexSubjectYour next chapter starts here.

Coastal getaway

Your next chapter starts here.

PREPARED VIDEO EXAMPLE

Hi Alex,
A change of scenery. A little room to explore. Your next chapter starts with a place that feels like you.

CALL-TO-ACTION LABELExplore the escape

Prepared video, script and next-step preview. No message is sent.

Try a recipient without an interestExplore the personalization guide

Illustrative campaign · Switch audiences to explore how creative choices can change. This is a visual example, not a live video render.

ON THE OTHER SIDE OF THE SCREEN

Every person.
A different
world.

A new chapter. A next adventure.
The little things they love.

Let their interests shape the scene, the message and the next step.

Find your customer moment

Editorial collage of a woman arranging branches at home, travel keepsakes and a man watching the coast from a train — DIFFERENT INTERESTS. PERSONAL STORIES.AI-generated editorial artwork

PERSONALIZATION / THE WHOLE CREATIVE

Every layer.
Made personal.

Voice-over. Visuals. Product offerings. Actors. The words, the scene and the next step. Shape every part of the story for an audience—or for one person.

ONE CREATIVE FOUNDATIONCoastal explorersAudience segment + shared interests

Voice-over

Warm & inspiringVoice direction illustration · no audio

Prepare different voices, delivery styles and spoken messages.

Visuals

Coastal light. A slower escape.Scenes · imagery · setting · visual style

Change the world of the video with prepared scene variants.

Product offerings

SELECTED FOR THIS AUDIENCECoastal-stay collectionSea views, quiet mornings & coastal stays

Feature relevant products, services, collections or offers in the creative.

Actors & presenters

Coastal storytellerPrepared actor / presenter variant

CAST
CHOICE

Choose who tells the story through alternative actor or presenter scenes.

Script & message

AUDIENCE MESSAGE

For those who feel at home by the sea.

Tailor the narrative and fill dynamic values from recipient data.

Call to action

Discover the coastIllustrative label for the relevant next step

Match the next-step message to the journey and selected offer.

Illustrative creative plan using prepared variants. Select the content and rules your workspace supports, and review each version before rollout. This example does not generate media or change an actor live.

Explore interactive playback & real-time rendering

THE AUDIENCE CHANGES EVERYTHING

Interactive features.
Real-time rendering.

Make audience signals part of the creative. Explore personalized scenes, interact with playback, and see prepared content composed in real time in the studio.

Explore interaction & rendering

THE PERSON
Start with what matters.

Example first name

Choose an audience

SIGNAL → CREATIVE DECISIONCoastal getaway

Scene, message and voice direction follow the audience. A default keeps every story complete.

Inside audience personalization

ENGAGE / LIVE COMPOSITION BROWSER PREVIEW

Warm & inspiringOpening scene

0:00 / 0:12

THE NEXT MOMENT

For Alex

A story that leads
somewhere.

Connect the experience to a relevant next step. Try the example action below.

EXAMPLE CALL TO ACTION

Interactive illustration using prepared artwork and browser-drawn text. Playback animates this composition; it does not generate AI footage or call the product video renderer.

Audience-led creative Real-time studio composition Interactive playback controlsStudio, export & embed explained

A FEW USEFUL ANSWERS

Go a little
deeper.

Browse all guides & FAQs

Every creative layer

What parts of a video can be personalized?+

Build variations across voice-over, visuals, product or service offerings, actors or presenters, scripts and next-step messages. Prepared scene and voice variants carry these creative choices; recipient values make the message individual. Configure the available rules and review the versions your workspace supports.

Can we personalize for an audience and for one person?+

Yes. An audience rule can select a shared version for a segment, while recipient attributes and dynamic script values can make the story specific to one person. Use supplied interests, behaviors and journey context, with a clear default for missing values.

Signals and creative choices

Which signals can shape a personalized story?+

Customer interests, behaviors, audience segments and recipient attributes supplied to the campaign can inform creative rules. Engage does not need to infer an interest that your workflow has not provided.

What happens when no audience rule matches?+

A configured default keeps the story complete. Use the missing-interest example above to see the default scene, message and next step.

Interaction and rendering

What does the real-time illustration demonstrate?+

Prepared artwork and browser-drawn text compose an example story as you change the name or audience. The playback controls animate that composition.

How should we evaluate interactive delivery?+

Interactive studio playback, rendered MP4 output and an embedded player have different delivery behavior. Confirm the required interaction and playback configuration for your use case.