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CREATION / THE DIRECTOR’S DESK

Big ideas.
Beautifully
under control.

Build the story you want to tell, then make every scene work harder. Visual direction, voice, branding and personalized variations belong in the same creative process.

Explore the creative workspace
THE STORYBOARDTHREE CUSTOMER MOMENTS
MAKE THE DESTINATION PERSONAL

“Let them picture their stay.”

Pre-arrival inspiration · A relevant next moment

Illustrative storyboard · AI-generated campaign artwork · Select a scene to explore

THE CREATIVE FOUNDATION

Shape the story,
scene by scene.

Select a scene to inspect its message and direction.

INSIDE THE STUDIO

Your creative direction.
Every detail.

Shape scenes, scripts, voice, branding and motion in one visual workspace.

PERSONAL, RIGHT DOWN TO THE WORDS

Give every story
its own voice.

Write the message, add dynamic values and create voice variations for different recipients.

Tailor video and voice variations Keep the brand throughout
Shuffll Engage Voice & script INTERACTIVE EXAMPLE
SCENES
Consumer lifestyle scene from the edited staging capture
VIDEO THUMBNAILConsumer goods
Hi {first_name},

A story that feels like you.

A little inspiration, chosen just for you.

Warm & welcomingTemplate preview

ONE SCENE. ONE CONNECTED PREVIEW.

A story that
sounds like you.

Scene scriptConsumer goods

Hi {first_name},
A little inspiration, chosen just for you.

Voice direction
Warm & welcoming
Script and thumbnail show the same template values.

Interactive illustration using prepared artwork and an edited staging capture. Changes are simulated; no audio or video is generated or played.

See the edited staging workspace
THE ENGAGE WORKSPACE
Edited staging capture of creative studio
From an idea to a complete storyYour creative direction. Every detail.

Shape scenes, scripts, voice, branding and motion in one visual workspace.

01 / 03

Real staging capture, edited for clarity. Example content.

Enlarged edited staging capture of Creative studio

Edited staging capture · Example content

THE DETAILS MAKE THE DIFFERENCE

Built for the
whole picture.

Creative tools, personalization, campaign operations and integration access. Explore how the pieces fit.

Personalization beyond a name

Use recipient attributes and audience rules to select scene and voice variants, personalize script values, or skip a scene. Keep a default for recipients who do not match a rule.

AI creation with creative control

Develop the story, shape visual scenes, work on scripts and voice, apply branding and prepare video output in a connected creative workspace.

Campaigns across the customer journey

Build welcome stories, loyalty moments, product discovery and other segment-specific campaigns. Manage audiences, eligibility, schedules and delivery outcomes. Available delivery channels depend on workspace configuration.

Your brand. Your workspaces.

Organize brands and customer workspaces with permissions and scoped access. Discuss the partner and white-label configuration that fits your organization.

Video in your application

Use video outputs in your workflows and explore the embeddable player with configurable branding and a call to action. Ask about the delivery and playback configuration for your use case.

API and MCP, together

Connect through REST or a compatible MCP client. Operations are subject to workspace permissions and release availability. The public API documentation describes the integration contract; contact us to confirm the capabilities needed for your rollout.

A FEW USEFUL ANSWERS

Go a little
deeper.

Browse all guides & FAQs

Creative foundations

What belongs in a reusable template?+

Scenes, script, voice direction and brand choices form a shared foundation. Personalization rules can select relevant variations for different recipients.

Can our brand remain consistent across variations?+

Keep the brand foundation shared while tailoring the scenes and message that need to change. Review the resulting variations before rollout.

From creative to campaign

How does creation connect to personalization?+

Recipient attributes and audience rules determine which configured scene or voice variation applies. Dynamic script values make the prepared message personal.

What should we review before delivery?+

Review representative recipients, the default creative, available media and export readiness. Confirm the supported workflow and configured delivery channel for your workspace.