CONSUMER GOODS / MAKE THE PRODUCT PART OF THEIR WORLD
One product.
So many personal stories.
Show the detail they care about. Put the product in a relevant moment. Turn a shared creative foundation into discovery, welcome and loyalty stories that feel considered.
Explore your customer journey ↗Explore the fictional campaign ↓The product stays. The perspective changes.
AI-generated creative exampleTHE RIGHT STORY FOR THE MOMENT
Relevance has
more than one chapter.
Start with the customer’s context. Then choose what changes in the creative and what stays true to your brand.
01Discovery+
Lead with what matters.
Change the opening scene and message around an audience’s interests or chosen product category.
02After purchase+
Keep the story going.
Welcome a customer with product education, care guidance or a useful way to get started.
03Loyalty+
Give them a reason to return.
Use a relevant collection or customer milestone as the starting point for the next campaign.
IMAGINE / FORMA EVERYDAY
From another product push to a story that fits.
An imagined success story, built to make the campaign idea concrete.
One message.
Every audience.
In this fictional campaign, a consumer brand sends a product grid by email, repeats a generic homepage promotion and follows up with an SMS link. Every audience sees the same product angle.
A personal story.
A connected journey.
The imagined alternative uses a reusable video foundation with distinct creative treatments. One segment sees material detail, another sees the product in daily life, and returning customers see a relevant next collection. Email, web and SMS connect to the same coherent journey.
Completed purchases,
seen channel by channel.
150 → 750 completed purchases
per 10,000 eligible recipients
These values are invented to demonstrate the comparison. They are not benchmarks, forecasts or evidence of Shuffll performance.
See every assumption and the complete comparison
A hypothetical 10,000 eligible recipients per channel, using the same seven-day purchase window and comparable offers. Returns and cancellations would need to be included in a real evaluation. Channel cohorts are modeled separately.
| Channel | Baseline | Scenario | Ratio |
|---|---|---|---|
| 1.5% | 7.5% | 5.0× | |
| Web | 2.5% | 10% | 4.0× |
| SMS | 1.2% | 4.8% | 4.0× |
Conversion rate = completed outcomes ÷ eligible recipients. Ratio = scenario rate ÷ baseline rate. The comparison describes a hypothetical design, not a causal test. Actual results require a measured pilot with comparable audiences, offers and attribution.
ONE CREATIVE WORKFLOW. YOUR EXISTING STACK.
From the idea
to the next interaction.
Connect approved product information, audience preparation and supported video operations through your existing workflows. API, MCP and export webhooks support different integration steps; confirm the current contract for your use case.
Explore the connected workflow ↗Use accurate product facts and approved offers. Product-driven campaign design does not imply that every commerce connector or product-personalization operation is part of the public API/MCP V1 release.
QUESTIONS FOR CONSUMER GOODS
Go a little deeper.
Product and audience
Can one product have several creative treatments?
Yes. Plan scene and voice variants, personalized script values and audience rules around a shared creative foundation. Keep the product facts and brand identity accurate across the variations.
Link to this answer ↗Does personalization have to use a first name?
No. Interests, behaviors and segments can shape the product angle, scene selection and message. Relevance can come from the story even when no name appears.
Link to this answer ↗Creative and connections
Can our brand direction stay consistent?
Use brand choices and reusable creative templates as part of the foundation. Review typography, logo treatment, scenes and voice across the campaign variants.
Link to this answer ↗Can this connect to our commerce workflow?
Use the operations and integrations supported by your deployment. REST API and MCP have a documented release scope; confirm product data sources, generation and delivery requirements before implementation.
Link to this answer ↗Conversion and evidence
Did Forma Everyday achieve the conversion rates shown?
No. Forma Everyday and all its results are fictional. The rates are explicit illustrative assumptions designed to show a channel comparison, not observed customer outcomes or expected performance.
Link to this answer ↗How should we validate purchase uplift?
Choose comparable audiences, offers and time windows, then measure completed purchases with consistent attribution. Include cancellations, returns and campaign costs. A click, video view or exported asset is not a purchase.
Link to this answer ↗DIFFERENT INDUSTRIES. PERSONAL MOMENTS.
Keep exploring.
YOUR AUDIENCE. YOUR NEXT CHAPTER.