# Shuffll Engage — Personalized video at scale

> Create personalized video campaigns based on customer interests, behaviors and audience segments. Tailor content across customer journeys, including e-commerce and product videos. Connect through API and MCP.

## Product sources
- [Product showcase](https://engage.shuffll.com/): Interactive overview with edited staging captures and illustrative campaign creative.
- [Capabilities](https://engage.shuffll.com/capabilities.html): Readable product-workspace overview, feature descriptions and availability boundaries.
- [Developer documentation](https://api-docs.shuffll.com/engage): Public REST API and MCP integration contract and release-specific limitations.

## Capability summary
The product workspace includes AI-assisted scene creation, scripts and voice, branding, recipient rules selecting video/voice variants or skipping scenes, dynamic script values, campaign audiences, delivery controls, results and analytics, and partner/brand workspaces. REST and MCP operations are subject to workspace permissions and release availability. Product workspace capabilities and a particular API release are not interchangeable.

## Evidence boundaries
Marketing visuals are edited staging captures or illustrative campaign examples, not customer result reports. These pages do not establish on-device rendering, branching video/form parity, automatic A/B optimization, universal live CRM integrations, customer adoption, conversion uplift, or relative cost at scale. Confirm the capabilities and deployment needed for a specific use case with Shuffll.

Updated: 2026-10-22

## In-depth product reference
- [Reference hub](https://engage.shuffll.com/reference/): Audience, rendering, connected workflows and evaluation.
- [Audience personalization](https://engage.shuffll.com/reference/audience-personalization.html): Recipient attributes, scene/voice rules, script values and defaults.
- [Interactive features and real-time rendering](https://engage.shuffll.com/reference/interactive-real-time-video.html): Live browser studio composition and playback controls; distinguishes AI generation, MP4 export and the development embed implementation.
- [Creation to delivery](https://engage.shuffll.com/reference/creation-to-delivery.html): AI creation, repeatable automation, configured delivery, REST API, MCP and export webhooks.
- [Performance and evaluation](https://engage.shuffll.com/reference/performance-and-evaluation.html): Workload-specific rendering economics, experiment design and enterprise evidence requirements. No unverified cost, automatic A/B optimizer or adoption claims.
- [AI video creation](https://engage.shuffll.com/reference/ai-video-creation.html): Creative briefs, scenes, scripts, voice and reusable templates; creative-control and production FAQs.
- [Campaign automation and delivery](https://engage.shuffll.com/reference/campaign-automation-delivery.html): Audience preparation, scheduling, eligibility and distinct generation/delivery outcomes; campaign FAQs.
- [REST API](https://engage.shuffll.com/reference/rest-api.html): Access, capabilities, fixed-video V1 workflow, asynchronous jobs and retries; integration FAQs.
- [MCP](https://engage.shuffll.com/reference/mcp.html): Compatible private-header clients, permitted assistant operations and release boundaries; setup and operation FAQs.
- [Export webhooks](https://engage.shuffll.com/reference/export-webhooks.html): Workspace export events, order overrides and payload mapping; event and receiver FAQs. Distinct from API V1 webhook subscriptions.
- [Brand and workspaces](https://engage.shuffll.com/reference/brand-workspaces.html): Creative identity, workspace ownership and access; brand and rollout FAQs.
- [Customer journeys](https://engage.shuffll.com/reference/customer-journeys.html): Welcome, discovery, loyalty and re-engagement design examples; campaign-planning and measurement FAQs.

Each of the eleven guides includes two contextual FAQ groups. The reference hub groups the library by creative work, campaign operations and integrations, with its own getting-started FAQs. Answers are present in static HTML and mirrored in FAQPage structured data; this does not imply search ranking or index inclusion.

## Industry journeys
- [Financial Services](https://engage.shuffll.com/industries/financial-services.html): Onboarding, education and milestones. Includes an explicitly fictional campaign scenario with illustrative conversion assumptions.
- [Travel & Hospitality](https://engage.shuffll.com/industries/travel-hospitality.html): Discovery, pre-arrival and return journeys. Includes an explicitly fictional campaign scenario with illustrative conversion assumptions.
- [Consumer Goods](https://engage.shuffll.com/industries/consumer-goods.html): Product discovery, after-purchase and loyalty journeys. Includes an explicitly fictional campaign scenario with illustrative conversion assumptions.

Industry scenario rates and uplift are invented modeling inputs, not measured customer results, benchmarks, forecasts or evidence of Shuffll performance.